(Portland, Oregon) December 13, 2021 — Revelry Group announces Pam Ferraro as its new Chief Revenue Officer. This newly created role will lead the sales function for Revelry’s beverage and plant-based products segments.
Pam will be part of the leadership team, focusing on the design and execution of growth strategy in all channels, including foodservice, retail, and e-commerce. She will also be focused on recruiting, managing, mentoring, and training a direct sales team and broker/distributor national network to further grow the culinary side of the Revelry business.
“We are thrilled to welcome Pam to the Revelry team.” Said Jim Crystal, Principal Partner of Revelry Group. “Pam’s extensive experience in business development, retail and foodservice category management will elevate this segment of our business and create opportunities for growth.” He added.
During her 25 years in the Coca-Cola system, Pam has held several key sales and commercial leadership roles. In her most recent role, she led the commercial juice and dairy strategy across the US Foodservice division. Prior to this role, Pam led the sales organization for the SONIC account team. Before that she held various sales roles in the Foodservice organization in Grand Rapids, Michigan.
“Revelry Group has created a culture that I want to be a part of.” Said Ferraro. “In addition to being a B Corporation with a strong commitment to service, their innovative approach to business growth and their commitment to employees, creates an atmosphere where change can happen. That’s a rare find, and something I’m excited to be a part of.”
Pam graduated from John Carroll University in Cleveland, Ohio with a bachelor’s degree in communications and a minor in Spanish. She went on to get her master’s degree in advertising from Michigan State University. Pam was the Coca-Cola Ambassador for Women’s Foodservice Forum from 2010-2012. She has played an active role locally with the Hispanic Scholarship Fund and is part of their local fundraising efforts.
Born in Maracaibo, Venezuela, Pam currently lives in Atlanta, Georgia.