We are Revelers

We believe in the fundamental importance of connection between individuals, organizations and, especially, between ourselves and our planet. These connections make us who we are and power everything we do.

Revelry Group is a certified B Corp
(short for Benefit Corporation)

85.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Over 300,000 companies worldwide have applied for B Corp status, yet only just over 4,000 have achieved it.

So why are we a B Corp? It comes down to our mission.

Revelry Group’s mission is to be an organization of positive change and instrument of good for:

  • Our customers and their customers
  • Our employees and their families
  • And for the communities that nourish us

The communities that nourish us holistically fall into two categories:

Food, Beverage, and Hospitality

Outdoors and the Environment

To a bystander, these two communities might feel quite different; however, to those who are a part of our ecosystem these communities are clearly at the core of the Revelry Group ethos.

Our Ethos

As a society, we have lost our connection to what’s important: to ourselves, others and the outdoors. We will seek ways to re-establish those connections and use business as a force for good.
Jim Crystal
Founder, Revelry Group

Being in an outdoor environment creates a physiological change in our bodies.

We have less stress, we are more creative, but most importantly we become more receptive to ideas and thoughts.

We harness the power of the outdoors to both create connections and enable individuals to think and act differently. We use the outdoors as a platform to inspire our people and create positive change.

Owning the largest outdoor guiding business in the Northwest allows Revelry to offer each person in our company to recharge by spending 5 nights in the outdoors each year. We also host anyone from the industry to experience the same. Over the years we have taken hundreds of people from our industry to the outdoors to reconnect with themselves, their families, and others.

Our Commitment

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The outdoors and food bring people together and facilitate connection.

It’s these connections that form a thriving community. As a community, we have an obligation to give back.


In 2010 we founded LEAP, a 501(c)(3) that creates opportunities for healing and growth through immersive wilderness programs that support people affected by significant health issues, psychological distress, and socioeconomic adversity.

This is a give back to our beliefs.


In 2020 we were a driving force in the establishment of the Sun Valley Culinary Institute. This school was designed to both alleviate labor issues in the foodservice channel and help qualified individuals get a debt-free education.

This is a give back to our industry.